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Strategic Selling in a Recession

 

Leading Your Sales Organization Through a Tough Economy

Sales executives know the feeling of being lost in today's uncharted business environment. Business customers have become harder to find and more challenging to pursue; existing customers are asking for concessions even after contracts are signed; the sales force is distracted at best and demoralized at worst. In the meantime, companies are managing budgets more tightly than in the past, setting ambitious targets and counting on the sales force to pull them through. The path forward is murkier than ever...

Read the full point-of-view paper here

 


The Downturn's Upside: Creating a Recession-Proof Sales Strategy

There is an upside to this downturn.  Not all sectors are struggling and even some companies within harder hit industries are continuing to spend now so that they can emerge from this crisis with greater market share and a strong bottom line.

Read our latest point-of-view paper to discover the strategies wise salespeople are taking to find and win new business in a recession

Webinar: Five Strategies for Turning the Recession to Your Advantage

These webinars took place in May / June.  To listen to the recording simply click on the relevent link below.

North America & Europe

Click here for the recording of the North American & European webinar

Hosted by:
Cindy Stuckey & Jeffrey Baker, The Forum Corporation

Middle East & Asia-Pacific

Click here for the recording of the Middle East & Asia-Pacific webinar

Hosted by:
Andre Alphonso, Forum India
Karen Blal, Forum Asia-Pacific

For more information on upcoming webinars click here.  Alternatively, email forumevents@forum.com or call your local Forum office


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