Winning Through Sales Innovation
Business Challenge
In the increasingly competitive marketplace, generic or undifferentiated offerings face a severe disadvantage. Salespeople who can create unique and compelling solutions for their clients greatly improve their chance of success.
Winning Through Sales Innovation
Winning through Sales Innovation, built around a fast-paced interactive role-playing simulation, teaches salespeople how to offer customers innovative, persuasive, and competitively distinct solutions and insights.
Key Content
Key content of Winning Through Sales Innovation includes:
- An interactive role-playing simulation that mirrors all aspects of the actual competitive sales environment
- New ideas and information for developing more innovative, highly differentiated solutions that deliver the broadest possible range of value
- Exploration of the creative process and myths about creativity
- Constraints to and enablers of creativity in the sales environment
Target Audience
Winning Through Sales Innovation is for business development professionals who need to expand business by offering increasingly innovative, broad-ranging, and competitively distinct solutions and insights to customers.
Outcomes
By participating in Winning Through Sales Innovation, participants will be able to:
- Increase credibility as a trusted advisor by developing innovative, highly differentiated solutions that respond to client-specific challenges and issues
- Communicate innovative ideas and solutions to customers in ways that maximize persuasiveness and appeal
- Innovate in all aspects of work with target accounts by applying key elements of the creative process
Winning Through Sales Innovation involves:
5+ hours of powerful experiential learning in the classroom, with tools for on-the-job skill application and reinforcement.
For More Information
Please call 1-800-FORUM-11 or visit us at www.forum.com.
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