Strategic Sales Management: Building Internal Relationships to Serve Customers

Business Challenge

Todaywith customer expectations rising, products and solutions becoming more complex, and customer retention becoming more criticalsales forces must rely on a strong network of internal service and technical specialists to acquire and retain accounts. Sales managers must be skilled at influencing and negotiating effectively with other teams and functions on behalf of their salespeople.

Building Internal Relationships to Serve Customers

Building Internal Relationships to Serve Customers provides processes to help managers improve internal relationships and results.

Key Content

Key content of Building Internal Relationships to Serve Customers includes:

• A three-step process for improving relationships with other functions
• Mapping the members of the sales team and other teams and departments with whom they must work to bring value to the customer
• Practice using a tool that helps to clarify goals, processes, and roles in working with other teams
• Processes and tactics for team-to-team negotiations
• A negotiation plan for working with another team on an upcoming customer situation

Target Audience

Building Internal Relationships to Serve Customers is ideal for new and experienced sales managers who need to build and improve relationships between their group and other functional groups.

Outcomes

By participating in Building Internal Relationships to Serve Customers, participants will be able to:

• Improve effectiveness and efficiency of sales activities that require work with other teams and functions in the organization
• Respond more quickly to customer issues that require internal action or support
• Provide more compelling solutions for customers by improving trust and collaboration between groups

Building Internal Relationships to Serve Customers is a half-day classroom-based workshop.

For More Information
Please call 1-800-FORUM-11 or visit us at www.forum.com.