Strategic Sales Management: Aligning Your Salespeople with a Strategy

Business Challenge

Achieving consistently high sales productivity requires salespeople who are engaged and aligned in a common organizational direction. These sales professionals understand their personal and organizational goals and how to achieve them. They invest their time in the right accounts and the right activities. Alignment requires skilled and focused leadershipleaders who can mobilize their sales personnel around common goals in order to meet the strategic and financial goals of the firm.

Aligning Your Salespeople with a Strategy

Aligning Your Salespeople with a Strategy provides sales leaders with the key skills and tactics to mobilize and align a sales force.

Key Content

Key content of Aligning Your Salespeople with a Strategy includes:

• Common challenges faced by leaders and common needs of followers
• Best practices for aligning and mobilizing a work group
• A case study with practice that guides a sales manager in aligning the sales force
• Planning specific actions to increase the alignment of salespeople towards common strategy

Target Audience

Aligning Your Salespeople with a Strategy is for new and experienced sales managers who operate in a highly competitive selling environment.

Outcomes

By participating in Aligning Your Salespeople with a Strategy, participants will be able to:

• Achieve higher sales productivity by aligning their sales team around expected results
• Increase confidence in the sales team by clarifying direction, strategy, and goals
• Aligning Your Salespeople with a Strategy is a 3.5-hour classroom-based session

For More Information
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