How Healthy is Your Brand?
A recent MIT study indicates that twice as many customers are spending more on "healthy" brands than on the lowest-performing brands. This article, originally published in FORUM INSIGHTS, will examine how you can impact your brand health through an improved customer experience?
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Is BCE just for B2C?
Starbucks, Virgin, Gap...we all know examples of a successful Branded Customer ExperienceŽ in the Business to Consumer world but can the principles of BCE be applied with just as much success in the Business to Business world? This article, originally published in FORUM INSIGHTS, examines the dynamics and potential of delivering a B2B Branded Customer ExperienceŽ.
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Achieving Predictability or Creating Advocates: Are they mutually exclusive?
While trying to achieve organic growth should you focus on delivering a predictable experience or on creating advocates? This article, originally published in FORUM INSIGHTS, examines whether you can decide between these two options and if so, how.
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Growing Your Company Through Customer Focus: What does it take?
Unwavering customer focus is key to driving and sustaining profitable growth for organizations. Forum's research emphasizes this importance and also reveals what customer-centered, growing companies do differently.
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The Customer Experience: People Make the Difference
Customer focus is a critical component of an organic growth strategy, as recent Forum research revealed. This Point of View paper examines the importance of the Branded Customer Experience in achieving organic growth and the central role of leaders in driving it.
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Simplicity 1-2-3: 1 Law, 2 Common Threads, 3 Questions
This article provides 3 questions that will help you incorporate "less" into your business to provide your customers more.
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