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How to Optimize Behavior Change for Business Impact

June 13th, 2013 by The Forum Corporation
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Attempting to change behavior to garner better business results is a daily challenge for most organizations. Today’s competitive business landscape necessitates that companies be able to innovate and smoothly institute new strategies to improve results.

In this piece published in Training Industry Quarterly, Forum CEO Andrew Graham discusses Forum client CEMEX, a global building materials company, and the behavior change initiative that they undertook in order to stay competitive during a time of economic turmoil.

In the article, Andrew explores why behavior change fails and how to make learning last, outlining four key takeaways for successful initiatives: align, define, measure and sustain.

Have you ever facilitated a behavior change initiative in your organization? What were some of the challenges that you faced? We welcome you to share your comments below, or join the discussion via Twitter and Facebook.

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