The Conference Board reported last week that its global leading economic indicators are all positive and that both consumer and CEO confidence are rising. The drumbeat of negative economic news we’ve heard over the past year seems to be fading. Based on the headlines in the financial press, the debate among economists is now shifting from “how bad is the crisis?” to “will the recovery be quick or protracted?”
What does the changing economic picture mean for companies and employees? One trend that we’re seeing is executives re-focusing their efforts on driving growth (as opposed to cutting costs) by:
- Creating growth plans that involve acquiring or forming alliances with other companies
- Looking for ways to compete by means of offering innovative products and services
- Aiming to differentiate the company by creating a superior customer experience
All of these paths to growth have one thing in common: they are highly people-dependent. That is, they require that employees be aligned and committed to the company strategy. They also require that employees have the motivation and capabilities to carry the strategy out.
Now is a good time for companies to take a hard look at whether their people are up for the challenge.
During the recession, companies took a number of actions that were necessary for their survival, such as freezing promotions, putting projects on hold, and implementing layoffs, furloughs, and pay cuts. They asked the employees who they retained to bear with them, take on additional work, do more with less, and postpone some of their own career aspirations. As necessary as this all might have been, it has undoubtedly taken a toll on the climate of the organizations. Some of the ways we’ve seen this manifested:
- Employees are worried about losing their jobs, which makes them distracted, risk-averse, and less innovative.
- Some employees have become disengaged, and thus have exerted a negative influence on others.
- Job stress is leading some employees to be less generous toward others at a time when “playing nice” is especially important.
- People’s stresses outside of work (such as family members losing jobs and mortgage or credit troubles) are making them less tolerant in relations with others at work.
- Managers are finding it challenging to keep people focused and energized.
The good news is that the improving economic climate will allow many companies to get back on a growth track, if they can regain their employees’ confidence and enthusiasm. The bad news is that those companies that don’t get back on a growth track are sure to see some of their best people leave them for more attractive opportunities.
How can leaders prepare their work force for growth?
Consider three questions:
- What kind of climate is needed, if your company’s growth strategy is to succeed?
- What is the current climate?
- What are some ways in which managers can improve the climate?
Focusing on climate involves some major advantages:
- Managers have great control over climate (as opposed to, say, organizational change).
- Large investments (such as those that revising the compensation plan might entail) are not required—and there is an immediate payoff.
- Even simple actions (like taking time to check in with individual employees to express interest in their lives, their work, and their ideas about the business) can have dramatic effects on performance.
What are some ways that you are creating a climate for growth in your own company?

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